Wednesday, June 04, 2014

Pretension, Thy Name Is Giada (Gee-AH-dah)

Giada De Laurentis  has opened her first restaurant - in Las Vegas.  Here's part of the story:  From Eater Vegas. June 3, 2014:

"FoodTVperson Giada De Laurentiis' anticipated first-ever restaurant, Giada will finally debut at The Cromwell in Las Vegas tomorrow evening, and Eater Vegas reveals the full menu, which restaurateurs have said will be "identical in quality and cost to the prestigious three-star Restaurant Guy Savoy." As promised, the white leather-bound menu features dishes like a $43 "saltimbocca style" veal chop and a $55 whole chicken for two, combining (per the official website) "Italian cuisine with refreshing, Californian influences."
Oddly, the menu also phonetically spells out the names of pasta dishes: The shrimp, lemon, and basil spaghetti ("spah-geh-tee"), pea pesto tortellini ("tohr-teh-LEE-nee"), and lobster ravioli ("rah-VEEOH-lee") are all accompanied by supposedly helpful pronunciations. There's also a separate menu for Giada's Antipasto & Pizzetta Bar, which apparently does not come with pronunciations for items on its salumi board (finocchiona, Bresaola) or cheese plates."

Well, I wonder why she thinks all those  elitist snobs  jet-setters who will go to her restaurant and pay those exorbitant prices won't know how to pronounce the dishes she plans to serve. Aren't they all part of the "upper crust?"

Or, maybe she thinks, being in Las Vegas, her customers will be the great unwashed, kicking up their heels in Las Vegas, after saving up for years.  So, she'll have to educate them about Italian cuisine.

Maybe the education should start in her own kitchen, and she should unlearn the pronunciation of  "Spah-GIT-ti, the way she says it on her cooking show.

Stay tuned.

4 comments:

Olga Hebert said...

She is a kind of annoying twit, isn't she.

Linda@VS said...

This makes me think of all the kids I've heard call spaghetti "puh-SKET-tee," but the pronunciations on the menu obviously aren't for them. With prices like that high, it can't be a family restaurant.

Peggy said...

We all call spaghetti, BUHsketee and have since time began.
If somebody is wealthy enough to dine at this restaurant, they will probably have an education and can pronounce big words, even EYE-tali-un words. The pronunciations in the menu are patronising and Giada is pretty but pretentious.

Grayquill said...

One of the many things I love about you is that you are never short of having an opinion. I've never seen this cooking show but I want to just so I can here her say "Spah-GIT-ti"